Truth in Advertising

Setting The Record Straight

Truth in advertising.  Sometimes it’s hard to know what is true and what is hyperbole.  Many claims can be made, but often it is necessary to verify those claims, and that may require the consumer to ask some hard questions.

I have been performing breast augmentations using an incision in the arm-pit (Trans-Axillary Breast Augmentation, or TABA) for almost 30 years.  During that time I have performed thousands of these procedures, and it is my preferred approach.  I am more experienced in this technique than any other surgeon in this area.

While I like to call this a “scar-less” procedure, actually there is no way to cut the skin without leaving a scar.  However, since I place the incision in a small skin crease in the arm-pit, often I myself cannot find the scar 6 to 8 months after surgery, and if I can’t find my own scar, certainly no one else will see it either.

Other plastic surgeons in the area may claim to perform this technique.  They may even advertise it on their web-sites.  However, if you ask them how many procedures they have performed over the last few years, they will not likely be too forthcoming in their answer.  That is because, although they may have been trained how to do the procedure in their residency, they rarely have performed the procedure in their practice.  They will usually come up with all sorts of excuses why their patients really need to have some other technique which (unfortunately) will resort in a scar on the chest. 

If you are interested in a breast augmentation, there are a few plastic surgeons in the Madison area that can accommodate you.  But if you want a great outcome with no scars on the chest, you had better make sure to insist on a Trans-Axillary Breast Augmentation, and there is no plastic surgeon in this area with more experience with the TABA than myself.